Assignment #3

As a professional, we are in a day and age of instant judgement. To create a brand for yourself, you are putting yourself in the driver’s seat of public perception. Like it or not, everything that we do is creating our brand. In the fast company article and in class, we discussed that everything on the internet is public and is part of your brand. As a professional to start creating my own brand, I would like to start to connect with educators through twitter, facebook, and other social media sites to increase my brand. Also, to help form a professional brand, using the social media sites to connect other educators as a network. To do something “right now” I want to start working on presenting at workshops in the area. Starting with our school district and moving on to larger organizations. We are currently in the process of marketing our school, so this topic is very relevant to my current situation. We are using some media tools, brochures, and billboards. However, I think using social media can compliment these tools by allowing others to “like” and help get our name out to the public. The source of the information can be controlled by the school, but can allow others to “like” and help further our brand. This is also important to pass bonds and levies. Public or private, all schools must make their schools a positive brand. So what brand do we want as educators? We want to be progressive, effective, collaborative, and great communicators. Social media and technology can aid in creating this brand. Also, this is a positive model to community members in the use of technology and will hopefully spark a passion for technology in some students. Finally, regarding standard 2, administrators need to provide many outlets for all learners. Some technology platforms may not be appropriate for every student, but it will reach some students that would otherwise be lost. It could help motivate one student to come and stay in school to make it an effective use of time.